The Web Design Process

It is no secret that static websites aren't all that hard to develop. As a result, web designers are everywhere, and to those who are unfamiliar with the web design process, those who can create and publish a website are often viewed in the same bucket. But, this is clearly not the case. Something that frustrates me constantly is to see a "web designer" with dozens of websites to his or her credit, all knocked out using FrontPage, and with little hope of achieving the objectives of the site owner.

Web design and development, at least in the business environment, is a function of Marketing. I think businesses, especially smaller ones tend to take the view that web marketing is like other forms of advertising, in that you throw a page up and hope for the best. When no one comes in or calls, announcing to have "found you on the web," the assumption is that the website doesn't "work." Or, that web marketing doen't work for their business.

But, web marketing does work. The flaw is in the web development process. Before a single line of code is written, the goal(s) for the website, a profile of the company's best customer and a strategy for attracting him or her must be firmly established. Like every form of marketing, tactics must be formulated and measures created for determining sucess.

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